Starting out as a coach can be challenging since you need to grow your client base from scratch. You must offer something valuable while marketing yourself effectively and have the necessary networking skills to stay relevant in your niche. However, the most important step to success as a coach is learning how to consistently attract clients.
Matthew Teeple Suggests Offering Value Before Getting Paid
An interesting marketing strategy is delivering value without asking for money. You can use your knowledge to your advantage and deliver webinars, speak to members of a particular community, and answer relevant questions. Once you get into the habit of helping people, you will find that you’ve become a valuable resource that will begin to attract clients through various means, such as word of mouth.
Once you offer advice that improves people’s lives, you will automatically begin attracting these people to sign up for your coaching. However, Matthew Teeple recommends that you should decide how many clients you’re willing to work with and how much you can charge.
Some coaches will get better results by generalizing plans for some clients. Others are more dedicated to their passion and will only take a selected number of people to coach so they can deliver targeted results. For example, fitness trainers can choose to train 5-10 clients or opt for 30-50, depending on their strategy.
Matthew Teeple Recommends Asking the Right Questions and Leveraging Your Experience
Without diving deep into what your client wants from your coaching, you won’t be able to provide them with the results they are looking for. Once you know exactly what the client wants, such as losing 10 pounds of body weight in the next four months, you can create a customizable plan for them to follow.
One-on-one attention is underrated, and coaches must provide their clients with the attention necessary to achieve quantifiable results. This is typically achieved by paying closer attention to your client’s wants and needs and asking them the right questions to make sustainable changes over time.
Matthew Teeple makes it clear that coaches must learn to leverage their experience optimally, not just to attract all clients but to find the ones they enjoy working with. This means that coaches must also consider attracting high-paying clients who are easy to work with. If a client is not motivated to produce results and wishes to be spoon-fed everything, they might not be the right fit for you. Coaches can only deliver results for people who are self-motivated to help themselves.
Matthew Teeple encourages coaches to learn more about their clients’ needs and tailor their services according to what’s needed. Coaches must also learn to be selective about the clients they attract depending on how established they are already. With persistence, you will attract many clients by leveraging your experience, asking the right questions, and delivering high rewards for money.